1849 Gold is found, and San Francisco will never be the same. Two can-can girls and one cowboy decide that they might “strike it rich” by sewing together a pair of pants that prospectors can really rush in. Little did they know that someone else had a similar idea . . . but who had ever heard of “blue jeans”?	Larry Sr.

	Sui Generis loves to iron in groups	1906 The Great Quake shakes the City by the Bay. Tons of clothes are lost in the subsequent fires; luckily, Sui Generis is there to make sure that San Franciscans are well-supplied with life's third basic need.

	1951 - The Beats Jack Kerouac and his like populate the North Beach District with their beatnik ways. They refuse to wear khakis; they wear Sui Generis instead.	Group photo circa 1942

	1997 San Francisco is the stopover to cyberspace. Thousands of young professionals make bank on the Star Wars/Atari/MTV childhoods. Forget corporate suits! They want comfortable clothing that can pass as “work clothes.” They want their SG Ds!
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